Age of the IT Toolsmith

In Actionable Advice, I update an article I first published in Channel Insider back in November 2020 called “The New Software Provider Business Model …

Jul 1 • 

Howard M Cohen

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Age of the IT Toolsmith

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June 2024

Elevate Your Pitch

Your answer, whenever anyone asks about your services, must be quick, crisp, precise, and to the point. Take time to craft it well, then have everyone…

Jun 29 • 

Howard M Cohen

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Elevate Your Pitch

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The Pragmatist & the Practitioner

Looking at companies in our channel that have enjoyed great success, you’ll find there’s a pattern to how they got started. It’s a pattern we can all…

Jun 24 • 

Howard M Cohen

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The Pragmatist & the Practitioner

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Are You Focused on Value?

When you lead with value, customers follow because that’s what they want and need most of all. When you speak of the results they can achieve, they’re…

Jun 17 • 

Howard M Cohen

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Are You Focused on Value?

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May 2024

Who Gives a S#!π?

Before you write your next marketing message, ask yourself who its all about, and why anyone should care about you and your offerings before they even…

May 21 • 

Howard M Cohen

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Who Gives a S#!π?

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Introducing techChannel Results

The regularly recurring newsletter of Senior Resultant Howard M. Cohen, 40+ year tech channel veteran and creator of compelling content for and about IT…

May 20 • 

Howard M Cohen

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Introducing techChannel Results

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February 2024

Why techchannel.marketing is Different

Managed and other IT Service Providers need to market differently than resellers ever did if they want to grow and sustain their business.

Feb 9 • 

Howard M Cohen

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Why techchannel.marketing is Different

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October 2023

Celebrate National CyberSecurity Awareness (NCSA) Month!

Each October, the National Cybersecurity Alliance celebrates National CyberSecurity Awareness month! Here’s how to turn this into client celebrations to…

Oct 4, 2023 • 

Howard M Cohen

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Celebrate National CyberSecurity Awareness (NCSA) Month!

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September 2023

Is AI WIP?

Remember when that software was released long before it was really completed?

Sep 26, 2023 • 

Howard M Cohen

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Is AI WIP?

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4

The Danger of the One-Dimensional Stack

Adhering too closely to your own infrastructure stack can deprive you of opportunities unless you work some flexibility into your standards.

Sep 19, 2023 • 

Howard M Cohen

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The Danger of the One-Dimensional Stack

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MPS4MSPs: Networking Eats Marketing for Lunch

MPS4MSPs–Marketing Professional Services for Managed Service Providers–is a recurring feature here in The Business Technologist’s Journal focusing on…

Sep 12, 2023 • 

Howard M Cohen

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MPS4MSPs: Networking Eats Marketing for Lunch

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August 2023

Dispelling the Digital Transformation Disinformation

Getting past the jargon and buzzwords to give clients the straight story is among the business technologist’s most important responsibilities.

Aug 16, 2023 • 

Howard M Cohen

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Dispelling the Digital Transformation Disinformation

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