What You Won’t Find Here

Here's why you want to read techChannel:Results regularly... or not!

Aug 26 • 

Howard M Cohen

1

Keeping a Human-in-the-Loop in Your AI-Assisted Marketing

You may consider yourself among those MSPs who many vendors still refer to as being “lousy at marketing.” That’s okay. Stay with me here…

Aug 13 • 

Howard M Cohen

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May 2025

Introducing "Channel Therapy"

Some channel partners celebrate their coaches. Others prefer Peer Groups. Still others attend conferences. Yet the majority don't seek help building…

May 20 • 

Howard M Cohen

On Messaging

You need messaging that quickly, crisply, and impactfully informs readers on the value you bring to them. Oddly, most of us are trained to write in ways…

May 19 • 

Howard M Cohen

March 2025

What Do MSPs Sell Today?

Last time, on March 7, we asked what do you sell and how do you sell it. This time let’s drill down deeper and ask what MSPs sell today, and how that…

Mar 19 • 

Howard M Cohen

2

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What Do You Sell? How Do You Sell It?

To answer these questions, you need to begin by asking what your customers buy and why they buy it. Arming yourself with those answers may change the…

Mar 7 • 

Howard M Cohen

1

February 2025

Reboot

Howard M. Cohen returns to this Substack with renewed inspiration and a clearer, crisper approach. As always, please do the R-R-R, read, respond, and…

Feb 14 • 

Howard M Cohen

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December 2024

What Do You Want… From your holidays?

This post first appeared on my other Substack, "What Do You Want?" so some of you may recognize it. Merry Christmas to all my tech friends and readers…

Dec 25, 2024 • 

Howard M Cohen

July 2024

Age of the IT Toolsmith

In Actionable Advice, I update an article I first published in Channel Insider back in November 2020 called “The New Software Provider Business Model …

Jul 1, 2024 • 

Howard M Cohen

June 2024

Elevate Your Pitch

Your answer, whenever anyone asks about your services, must be quick, crisp, precise, and to the point. Take time to craft it well, then have everyone…

Jun 29, 2024 • 

Howard M Cohen

1

The Pragmatist & the Practitioner

Looking at companies in our channel that have enjoyed great success, you’ll find there’s a pattern to how they got started. It’s a pattern we can all…

Jun 24, 2024 • 

Howard M Cohen

Are You Focused on Value?

When you lead with value, customers follow because that’s what they want and need most of all. When you speak of the results they can achieve, they’re…

Jun 17, 2024 • 

Howard M Cohen