Archive - techchannel.marketing

Why techchannel.marketing is Different

Managed and other IT Service Providers need to market differently than resellers ever did if they want to grow and sustain their business.

Feb 9 •

October 2023

Celebrate National CyberSecurity Awareness (NCSA) Month!

Each October, the National Cybersecurity Alliance celebrates National CyberSecurity Awareness month! Here’s how to turn this into client celebrations to…

Oct 4, 2023 •

September 2023

Remember when that software was released long before it was really completed?

Sep 26, 2023 •

The Danger of the One-Dimensional Stack

Adhering too closely to your own infrastructure stack can deprive you of opportunities unless you work some flexibility into your standards.

Sep 19, 2023 •

MPS4MSPs: Networking Eats Marketing for Lunch

MPS4MSPs–Marketing Professional Services for Managed Service Providers–is a recurring feature here in The Business Technologist’s Journal focusing on…

Sep 12, 2023 •

August 2023

Dispelling the Digital Transformation Disinformation

Getting past the jargon and buzzwords to give clients the straight story is among the business technologist’s most important responsibilities.

Aug 16, 2023 •

July 2023

Blogging for Business

“Should we have a blog?” is among the most popular questions many ITSPs ask their marketing companies. The answer is usually a completely unqualified…

Jul 26, 2023 •

Increase Sales! Hire Technologists Better

Back in the “old days,” the “dark ages” when most of today’s managed service providers (MSP) were still considering themselves “resellers” sales was a…

Jul 14, 2023 •

June 2023

What is the Best Word to Use When Dealing with an Irate Client

The importance of earning trust by always being forthcoming

Jun 21, 2023 •

You Can’t Be All Things to All People, BUT……

Larger projects require your expertise, and almost always also require skills you don't have and don't offer. Doing your best is not a solution, but…

Jun 14, 2023 •

Professional Practice Positioning

Becoming a professional requires more than certifications. Beyond being what you are, it's also the way you encounter everyone.

Jun 9, 2023 •

May 2023

A Most Important Ingredient

What key trait do the most successful technologists share?

May 30, 2023 •

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