Last time, on March 7, we asked what do you sell and how do you sell it. This time let’s drill down deeper and ask what MSPs sell today, and how that has changed over the past several years.
Thanks again Howard for your sharing your insight. Your deep experience applied to the current state of the market, tech and business... an excellent combination!
Demonstrating expertise without delivering a sales pitch is, IMO, a learned skill, and an important one, no matter your field of endeavor. As you said, give real, actionable, information, but avoid the urge to say how great you are. Also, never, ever, badmouth your competition.
BTW, Howard, how would you differentiate today's MSPs from yesterday's VARs?
Thanks again Howard for your sharing your insight. Your deep experience applied to the current state of the market, tech and business... an excellent combination!
Spot on.
Demonstrating expertise without delivering a sales pitch is, IMO, a learned skill, and an important one, no matter your field of endeavor. As you said, give real, actionable, information, but avoid the urge to say how great you are. Also, never, ever, badmouth your competition.
BTW, Howard, how would you differentiate today's MSPs from yesterday's VARs?