To answer these questions, you need to begin by asking what your customers buy and why they buy it. Arming yourself with those answers may change the way you think about what you sell.
Great approach. Ultimately, the buyer determines the value. And starting with your personal relationship is a great start. If the client doesn't "buy" you, they certainly won't buy anything else.
Great approach. Ultimately, the buyer determines the value. And starting with your personal relationship is a great start. If the client doesn't "buy" you, they certainly won't buy anything else.