techChannel Results

Home
Notes
HMC Homepage
HMC Portfolio
techchannel.marketing
Archive
About
Age of the IT Toolsmith
In Actionable Advice, I update an article I first published in Channel Insider back in November 2020 called “The New Software Provider Business Model …
 • 
Howard M Cohen
Elevate Your Pitch
Your answer, whenever anyone asks about your services, must be quick, crisp, precise, and to the point. Take time to craft it well, then have everyone…
 • 
Howard M Cohen
The Pragmatist & the Practitioner
Looking at companies in our channel that have enjoyed great success, you’ll find there’s a pattern to how they got started. It’s a pattern we can all…
 • 
Howard M Cohen
Are You Focused on Value?
When you lead with value, customers follow because that’s what they want and need most of all. When you speak of the results they can achieve, they’re…
 • 
Howard M Cohen
Who Gives a S#!π?
Before you write your next marketing message, ask yourself who its all about, and why anyone should care about you and your offerings before they even…
 • 
Howard M Cohen
1
Introducing techChannel Results
The regularly recurring newsletter of Senior Resultant Howard M. Cohen, 40+ year tech channel veteran and creator of compelling content for and about IT…
 • 
Howard M Cohen
Why techchannel.marketing is Different
Managed and other IT Service Providers need to market differently than resellers ever did if they want to grow and sustain their business.
 • 
Howard M Cohen
3
Celebrate National CyberSecurity Awareness (NCSA) Month!
Each October, the National Cybersecurity Alliance celebrates National CyberSecurity Awareness month! Here’s how to turn this into client celebrations to…
 • 
Howard M Cohen
Is AI WIP?
Remember when that software was released long before it was really completed?
 • 
Howard M Cohen
4
The Danger of the One-Dimensional Stack
Adhering too closely to your own infrastructure stack can deprive you of opportunities unless you work some flexibility into your standards.
 • 
Howard M Cohen
MPS4MSPs: Networking Eats Marketing for Lunch
MPS4MSPs–Marketing Professional Services for Managed Service Providers–is a recurring feature here in The Business Technologist’s Journal focusing on…
 • 
Howard M Cohen
4
Dispelling the Digital Transformation Disinformation
Getting past the jargon and buzzwords to give clients the straight story is among the business technologist’s most important responsibilities.
 • 
Howard M Cohen
1
Blogging for Business
“Should we have a blog?” is among the most popular questions many ITSPs ask their marketing companies. The answer is usually a completely unqualified…
 • 
Howard M Cohen
Increase Sales! Hire Technologists Better
Back in the “old days,” the “dark ages” when most of today’s managed service providers (MSP) were still considering themselves “resellers” sales was a…
 • 
Howard M Cohen
2
techChannel Results
techChannel Results
Where information technology service providers (ITSP, MSP, CSP, SI, etc.) gather to discuss how to propel & promote their professional and managed services to make them far more compelling, productive, and effective.
Recommendations
View all 7
The Warning with Steve Schmidt
The Warning with Steve Schmidt
Steve Schmidt
Substack Writers at Work with Sarah Fay
Substack Writers at Work with Sarah Fay
Sarah Fay
Ari Melber
Ari Melber
Ari Melber
Channel Chatter
Channel Chatter
Dave Sobel
Ben’s Newsletter
Ben Landis

techChannel Results

AboutArchiveRecommendationsSitemap
© 2024 Howard M. Cohen - Senior Resultant
Privacy ∙ Terms ∙ Collection notice
Start WritingGet the app
Substack is the home for great culture