techChannel:Results

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What You Won’t Find Here
Here's why you want to read techChannel:Results regularly... or not!
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Howard M Cohen
1
Keeping a Human-in-the-Loop in Your AI-Assisted Marketing
You may consider yourself among those MSPs who many vendors still refer to as being “lousy at marketing.” That’s okay. Stay with me here…
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Howard M Cohen
3
Introducing "Channel Therapy"
Some channel partners celebrate their coaches. Others prefer Peer Groups. Still others attend conferences. Yet the majority don't seek help building…
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Howard M Cohen
On Messaging
You need messaging that quickly, crisply, and impactfully informs readers on the value you bring to them. Oddly, most of us are trained to write in ways…
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Howard M Cohen
What Do MSPs Sell Today?
Last time, on March 7, we asked what do you sell and how do you sell it. This time let’s drill down deeper and ask what MSPs sell today, and how that…
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Howard M Cohen
3
What Do You Sell? How Do You Sell It?
To answer these questions, you need to begin by asking what your customers buy and why they buy it. Arming yourself with those answers may change the…
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Howard M Cohen
1
Reboot
Howard M. Cohen returns to this Substack with renewed inspiration and a clearer, crisper approach. As always, please do the R-R-R, read, respond, and…
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Howard M Cohen
4
What Do You Want… From your holidays?
This post first appeared on my other Substack, "What Do You Want?" so some of you may recognize it. Merry Christmas to all my tech friends and readers…
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Howard M Cohen
Age of the IT Toolsmith
In Actionable Advice, I update an article I first published in Channel Insider back in November 2020 called “The New Software Provider Business Model …
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Howard M Cohen
Elevate Your Pitch
Your answer, whenever anyone asks about your services, must be quick, crisp, precise, and to the point. Take time to craft it well, then have everyone…
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Howard M Cohen
The Pragmatist & the Practitioner
Looking at companies in our channel that have enjoyed great success, you’ll find there’s a pattern to how they got started. It’s a pattern we can all…
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Howard M Cohen
Are You Focused on Value?
When you lead with value, customers follow because that’s what they want and need most of all. When you speak of the results they can achieve, they’re…
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Howard M Cohen
Who Gives a S#!π?
Before you write your next marketing message, ask yourself who its all about, and why anyone should care about you and your offerings before they even…
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Howard M Cohen
1
Introducing techChannel Results
The regularly recurring newsletter of Senior Resultant Howard M. Cohen, 40+ year tech channel veteran and creator of compelling content for and about IT…
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Howard M Cohen
techChannel:Results
techChannel:Results
techChannel:Results is the free newsletter from 40-year IT channel veteran Howard M. Cohen, sharing his observations and insights into how IT service providers build & continually grow their businesses. No editorial influence from advertisers or sponsors.
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